NAMAK THEORY

Traditional Flavours, Modern Twist.

From the heart of tradition to the taste of today — chatpata sodas that are bold, tangy, and dangerously easy to finish in one sitting.

Theory: good masala never needs an excuse.
Explore Flavours →
DPIIT Recognized Women-Led · 66% Equity 2 SKUs Live · 1 Brewing
NAMAK Theory range — Jamun Tadka, Chatpata Tadka and Desi Jeera bottles
Scroll ↓
NAMAK Theory Jamun Tadka bottle Formula 03 · In Development
Our Theory

Good Masala Doesn't Need a Lab Coat

Every Indian kitchen runs on its own little science — a tadka here, extra imli there, adjusted by taste, not by measuring cups.

We didn't invent a new formula. We bottled the one your kitchen already had, and gave it a name.

Theory: if dadi approves, ship it.
Formula 01 · Live

Desi Jeera

Chatpata Jeera Soda — roasted cumin, rock salt, and that after-meal punch your nani always reached for.

160 ml Roasted Cumin Cooling
Theory: jeera after every meal, no exceptions.
NAMAK Theory Desi Jeera bottle
NAMAK Theory Chatpata Tadka bottle
Formula 02 · Live

Chatpata Tadka

Chator Imli Flavour — tangy imli, a proper tadka kick, and the kind of chatpata that has you reaching for a second sip immediately.

160 ml Imli Tang Tadka Finish
Theory: if it's not chatpata, what's the point?
The Opportunity

Bring NAMAK Theory to Your City

Backed by Namak Concept Pvt. Ltd. — a DPIIT-recognized, women-led company. Two formulas are live and selling, with Formula 03 already brewing. Partner with a growing range, not a single SKU.

🍾 Turnkey manufacturing setup — equipment, layout and SOPs included
📈 A growing range — Formula 03 already in the pipeline
🎨 Brand assets, packaging and marketing playbook provided
🌸 DPIIT-recognized, women-led venture (66% women equity)

Manufacturing franchise from ₹14.99L, fully turnkey.

Want the Franchise Pack?